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How does SagePost market websites to the search engines?
First, we will evaluate your website and conduct
benchmarking reports. (You can't tell how far
it is to your destination until you know where you are.) These reports will tell
us where you rank on the search engines and if we need to submit your website to
search engines or directories. They will also indicate the current keywords that
surfers use when the search engines show your website.
Our second step is to analyze the
current use of HTML tags and marketing copy in your website. If adjustments need to be
made, we - SagePost Internet Marketing and YOU, will create a strategic plan that will
help us get your website noticed and indexed by the search engines. Typically, it is
better to spend time designing the basic search engine marketing plan than to simply
dive in and flounder. After we have agreed on the specifics of your plan, we will
begin the transformation of your current website to a more optimized one. SagePost, Inc. will adjust the copy and
HTML tag arrangement to best suit your website's SEO needs. We will re-submit
your website to the search engines and directories if desired.
Once the new search engine optimized website is indexed by the search engines, the fun begins! We are then able to enjoy the fruits of our work. We can verify which keywords brought your website to a potential customer, and what your rankings are for the various search engines. We will see which strategies work for your website and which do not.
Maintenance is key to your website's
continued success.
At SagePost, Inc.
Internet Marketing, maintenance consists of, but not limited to, tracking your
website's search engine ranking, popular keywords, top entry pages, and top exit
pages. There are many other website marketing areas you may choose that we
maintain as well. If we determine the need for additional tracking and reporting,
we can set a schedule at that time.
If we at
SagePost, Inc. detect an overall slippage in your website's search engine ranking,
we will adjust your HTML and website copy as appropriate in accordance with our
contract. If needed, SagePost, Inc. Internet Marketing will resubmit your
website to the search engines for re-indexing. Remember, if
you choose to not maintain your website marketing, there is a large chance you may
lose your ranking on search engine returns.