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Would you like to know how many visitors your website has in one day, one month, one quarter? Which of the search engines find your website for visitors? Which page of your website is the most popular? Which is the least popular? These questions and many more can be answered when you track and analyze your website traffic.

You can determine:

• Words and phrases entered into search engine queries that find your website
• Visitor domain names
• Number of hits per session
• Number of sessions
• Average time length of stay at your website
• Number of pages viewed by one visitor
• Top entry page to your website
• Top exit page
• . . .and many more!

By having the visitor traffic data, you are able to verify if the current website marketing strategy is adequate and productive, thereby needing no change. If it is not bringing in the visitors you desire, or they leave your website quickly, you may consider changing your website's marketing strategy.

The following are some examples of ways you may want to adjust your website:

• Change the keywords in your website copy to help bring in more visitors.
• Consider changing the design of the current top exit page to keep your visitors interested in your website.
• If a domain name is frequently noted, perhaps you may choose to pursue that business as a potential customer.

Reports allow you to get an overall feel for how your website is performing as well as observe the individual data with which you may be concerned.

For reports, data is collected from your website's log files and from website marketing software. The data is then transformed into information and presented in report form. In the beginning, you will be able to benchmark your current website traffic and effectiveness. You will also be able to witness the changes in website traffic as you implement your new website marketing strategy.

By collecting data from your website's log files, studying the information provided via specialized website marketing software, and utilizing an experienced website marketing strategist, you will have outstanding tools for creating future website marketing success.



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